Club UFO is a brand new, grassroots gig brand looking to put on low key, acoustic or DIY gigs in Reading. Ahead of their first event on Sunday 30 September, Tyler Hallows speaks to Adam from Club UFO to find out what it’s all about
Hey Adam, so first up: What is Club UFO, how did it come about?
Club UFO is a new DIY gigs brand, looking to work together with local creatives to promote the best of the grassroots music scene. Having played in various bands in the Reading scene ourselves, we wanted to reach out to people we already knew while developing relationships with people we haven’t come across before. We’re aiming to help build a really healthy, vibrant community.
Despite only launching two or three weeks ago, we have a had a great reception and lots of encouragement locally, with artists getting in touch and interest from the BBC alongside websites such as yourselves.
What are you hoping to achieve with Club UFO?
We would love for this initiative to bring local musicians together and support each other as a cohesive scene, whilst also giving other creatives the opportunity to grow and develop their art through their contributions. Other than that, we want to put on some great shows and raise the profile of acts who deserve the wider recognition!
What differentiates you from other events in Reading?
I think the fact that we are really trying to make this a collaborative project across the entire creative spectrum. So if any artists, photographers, writers or anyone else has a great idea and wants to get involved, please do get in touch with us via email or social media – we’d love to hear from you!
We are also not just putting on gigs – we are seeking to boost the profile of acts we champion through collaborations with bloggers, photographers, videographers and others, so stay tuned via our social media channels!
You have your debut event coming up, can you tell us more about that?
So on Sunday 30 September, we will be hosting an intimate gig at the Oxfam Music shop on Duke Street as a prelude to this year’s Oxjam Festival, which takes place in venues around Reading in mid October.
I think this first event acts as a great example of what we are trying to do: working in an alternative space and in collaboration with local label Porterbrook Records to promote two of the area’s brightest young talents – Jacob Holroyd and Katie King.
Your readers may know Katie from her day job as part of indie rock band Valeras, so this is an opportunity for her to showcase her softer solo material, influenced by the likes of The Doors and Baxter Dury.
Meanwhile, having formerly played in Reading band Haize, Jacob launched his solo career earlier this year with his melodic stripped back songs. He’ll thrive in the intimate setting of the event.
All proceeds are going to Oxfam and the event is open to everyone, regardless of age.
What are your plans for the future?
We are currently in talks to put on more shows in the coming months. We’d love to grow the brand and establish ourselves in the area, while hopefully helping local acts to achieve their goals.
Jacob Holroyd and KT King play the Oxfam Music Shop, Reading on Sunday 30 September, from 2.30pm. See the event page for more details.
Club UFO are up to collaborate! Get in touch via their Facebook.
I love to write about the bands I'm listening to, and the gigs that I'm attending in Reading. I'm a proud champion of the local Reading music scene, and am always looking for new acts to see live. Aside from writing about local music, I am also the co-founder of Reading based record label, Porterbrook Records.